The Man Engine Event
Penzance BID sponsored “The Man Engine” an event which brought approximately 26,000 people to Penzance.
Destination Penzance PR Campaign
Since 2015 we have been running a PR Campaign promoting Penzance regionally, nationally and internationally delivering news and articles in over 100 places to more than 41 million people helping to contribute to the 2 past summers which have been the busiest in many years.
Delivered a website that offers all BID members the opportunity to advertise their business and each has a dedicated listing on the website – LovePenzance
Two Street Cleans have been carried out by contractors on known problem areas plus “Pickup Penzance” initiatives where volunteers cleaned up some of the alleys and walkways.
Promotion of Events on Window Art for Empty Shop Windows
There have been windows vinyl on empty shops promoting highlights in the town and these have been updated and changed over the time to promote local events, the summer season at Penlee Park Theatre, farmers markets and more recently, the Acorn.
The overhead street signs that have been present for the past two tourist seasons were designed, produced, maintained and installed by the business improvement district to help with signposting for visitors whilst further work is being carried out on a wider public realm and signage programme to be rolled out over the next few years.
Business Support and Investment
We were a key supporter of Penzance Expo 2017 an event showcasing Penzance to business leaders for investment and development in the area.
Enabled the Google Digital Workshops in September 2017
Support of events throughout the year including Montol, Humphry Davy Lantern Parade, Golowan and Pirate Days through marketing and PR activity.
Penzance Business District have been instrumental in the Christmas Events for 2015, 2016 and 2017 including light installations on historic buildings, window trail competitions, Christmas markets, Town Christmas Guides, advertising and are beginning to establish Penzance as a ‘must see’ part of
Christmas for all.
By working with the Town Council and Cornwall Council BID has been able to deliver some free parking days in the run up to Christmas for 2015, 2016 and 2017 to encourage more people into the Penzance for businesses.