We have new overhead street signs that will be installed in the town before Easter 2018 and will be in place until the end of October 2018. These will allow visitors to the town to find their way around and help them to discover all of the town and its gems. The banners have been designed with Support Local theme and have the strapline: Shop Local Dine Local Discover Local Spend Local.
In 2018 Penzance Business Improvement District (BID) will once again be providing the hanging baskets on Market Jew Street and along the Prom however this year these will be in place from the end of May through to end of September which is a month earlier than in previous years as they make the town so welcoming for customers.
There are over 25 shops within the town who are now linked with the new digital Shopwatch security radios, allowing shops to have a direct link with police in the town and each other to give greater level of security and defence against crime and anti-social behaviour. This scheme will shortly be available to enhance Pubwatch and support the pubs, clubs, restaurants and night time businesses.
Penzance Business Improvement District (BID) has been working alongside Penzance Town Council, Penzance Chamber of Commerce and the councillors in particular Cllr Jim McKenna and Cllr Tim Dwelly to provide more flexible parking arrangements in the town. Along with the group we have managed to secure:
Free car parking in all Cornwall County Car Parks in the town between 4pm and 9am from 1st April 2018.
Just Park – Batch Parking – Pay £47 for a credit bundle and this will allow customers to park in Penzance Long Stay Car Parks for under £1 per day
Pay on Exit Parking at Harbour Car Park – will be implemented in during 2018.
The Man Engine Event
Penzance BID sponsored “The Man Engine” an event which brought approximately 26,000 people to Penzance.
Destination Penzance PR Campaign
Since 2015 we have been running a PR Campaign promoting Penzance regionally, nationally and internationally delivering news and articles in over 100 places to more than 41 million people helping to contribute to the 2 past summers which have been the busiest in many years.
Delivered a website that offers all BID members the opportunity to advertise their business and each has a dedicated listing on the website – LovePenzance
Two Street Cleans have been carried out by contractors on known problem areas plus “Pickup Penzance” initiatives where volunteers cleaned up some of the alleys and walkways.
Promotion of Events on Window Art for Empty Shop Windows
There have been windows vinyl on empty shops promoting highlights in the town and these have been updated and changed over the time to promote local events, the summer season at Penlee Park Theatre, farmers markets and more recently, the Acorn.
Business Support and Investment
We were a key supporter of Penzance Expo 2017 an event showcasing Penzance to business leaders for investment and development in the area.
Enabled the Google Digital Workshops in September 2017
Support of events throughout the year including Montol, Humphry Davy Lantern Parade, Golowan and Pirate Days through marketing and PR activity.
Penzance Business District have been instrumental in the Christmas Events for 2015, 2016 and 2017 including light installations on historic buildings, window trail competitions, Christmas markets, Town Christmas Guides, advertising and are beginning to establish Penzance as a ‘must see’ part of
Christmas for all.
By working with the Town Council and Cornwall Council BID has been able to deliver some free parking days in the run up to Christmas for 2015, 2016 and 2017 to encourage more people into the Penzance for businesses.