We have new overhead street signs are installed in the town from early April to mid October. These help people to find their way around and encourage them to discover all of the town and its gems. The banners have been designed with Support Local theme and have the strapline: Shop Local Dine Local Discover Local Spend Local.
Penzance Business Improvement District (BID) for the past few years has provided the hanging baskets in Market Jew St and the along the prom. In 2018 and 2019 we will be working closely with the Penzance Floral Group who will be providing the hanging baskets on Market Jew Street whilst Penzance BID will provide them along the Prom but will be providing the watering for all of these hanging baskets including those on Market Jew St. The Hanging baskets are in place from the end of May through to end of September (weather permitting) to continue to make the town so welcoming for customers.
There are over 37 shops within the town who are now linked with the new digital Shopwatch security radios, allowing shops to have a direct link with police in the town and each other to give greater level of security and defence against crime and anti-social behaviour. This scheme is also available to enhance Pubwatch and support the pubs, clubs, restaurants and night time businesses. For more information on how to join the scheme please contact Jess Morris our BID Manager on 01736 334652 or email firstname.lastname@example.org
Penzance Business Improvement District (BID) has been working alongside Penzance Town Council, Penzance Chamber of Commerce and the councillors in particular Cllr Jim McKenna and Cllr Tim Dwelly to provide more flexible parking arrangements in the town. Along with the group we have managed to secure:
Free car parking in all Cornwall County Car Parks in the town between 4pm and 9am from 1st April 2018.
Just Park – Batch Parking – Pay £47 for a credit bundle and this will allow customers to park in Penzance Long Stay Car Parks for under £1 per day
Pay on Exit Parking at Harbour Car Park – will be implemented by April 2019.
There are new 50p for the first hour rates which are going through consulatation at present, which we hope will be in place for 1st April 2019. Please register your support of these rates on the Cornwall Council website.
The Man Engine Event
Penzance BID sponsored “The Man Engine” an event which brought approximately 26,000 people to Penzance.
Destination Penzance PR Campaign
Since 2015 we have been running a PR Campaign promoting Penzance regionally, nationally and internationally delivering news and articles in over 100 places to more than 41 million people helping to contribute to the 2 past summers which have been the busiest in many years.
Delivered a website that offers all BID members the opportunity to advertise their business and each has a dedicated listing on the website – LovePenzance
Two Street Cleans have been carried out by contractors on known problem areas plus “Pickup Penzance” initiatives where volunteers cleaned up some of the alleys and walkways.
Promotion of Events on Window Art for Empty Shop Windows
There have been windows vinyl on empty shops promoting highlights in the town and these have been updated and changed over the time to promote local events, the summer season at Penlee Park Theatre, farmers markets and more recently, the Acorn.
Business Support and Investment
We were a key supporter of Penzance Expo 2017 an event showcasing Penzance to business leaders for investment and development in the area.
Enabled the Google Digital Workshops in September 2017
Support of events throughout the year including Montol, Humphry Davy Lantern Parade, Golowan and Pirate Days through marketing and PR activity.
Penzance Business District have been instrumental in the Christmas Events for 2015, 2016, 2017 and 2018 including light installations on historic buildings, window trail competitions, Christmas markets, Town Christmas Guides, advertising and are beginning to establish Penzance as a ‘must see’ part of
Christmas for all.
By working with the Town Council and Cornwall Council BID has been able to deliver some free parking days in the run up to Christmas for 2015, 2016, 2017 and 2018 to encourage more people into the Penzance for businesses.
Secured funding from West Cornwall Local Action Group and European Development Fund for £40,000 grant to purchase 20 new market stalls, equipment and an entertainment stage for use in the town. Running a monthly Charter Market in Marketplace/Queen Square with new equipment helping to drive regular footfall into the town.
Run weekly Penzance Farmers market every friday morning Marketplace to support the market and continue to drive regular weekly footfall into the town.